Beware of Black Hat SEO Companies

Since the dawn of the internet, seo and internet marketing has been a very powerful tool for business to reach a global audience. With the rising competition seo companies who have looked at gaining quick results opted for black hat seo techniques, but the big question remains:

Q. Are these Black Hat SEO Techniques here to last?
A. The Answer is No.

Technologies are being upgraded on a day to day basis and search engine giants such as Google / Yahoo / MSN are finding new ways to cut the clutter of spam websites. The day is not far when the websites that try and spam their way out high SERPS will find themselves out of the search engine results.

So now the point is that are you looking at a scenario where you want your website to be banned from search engines?

I am sure your answers is no as well.

So try and stay away from seo company that follow seo techniques that can get you into such troubles, and are capable of getting you black listed from search engines.

Listed Below are some things that you should ensure that your seo company in not indulging in:

1. Hidden Content: Many SEO companies put a lot of keywords in a paragraph and hide these content through CSS or other html tags.
2. Meta Keyword Stuffing: Keywords are repeatedly used in the meta tags of create unnecessary focus on a theme.
3. Doorway or Gateway Pages: Pages which are designed with very high keyword density which are not designed for visitors but for search engines and the visitors are eventually redirected to another page.
4. Link Farming : Unethical Link building techniques are used to generate large number of links using networks and link farms.

This is an Effort to create awareness of Black Hat SEO and its implications.

The Future of SEO

There are theories that the big search engines will turn to pay per click (PPC) model, so the search engine optimization (SEO) industry has no future. Indeed, the SEO profession will change drastically within a few years, but the cause won’t be the PPC model.

One thing is sure: Google tries to meet the demands of searching Internet users. Google has been extremely good at meeting these demands so far today. Google is focused on relevancy. This is the key issue. Google won’t change this strategy, because of the high risk. If Google (and its big competitors) turn to PPC model, the Internet users will look for an another small search engine which offer relevant results. All search engines follow the steps of Google. But what will be the next step?

Google has become enormous and powerful company. It has great financial and intellectual sources. If this company want to offer perfect results for everyone, then this dream will come true – in the future. And this possibility is not so far away.

Many SEO tactics is based on the imitation of relevancy. The so-called white hat SEO methods also are based on imitation – in a certain sense. The link-building, the SEO copywriting, etc. – these methods are accepted by search engines. But no one knows, whether these methods will work or not in the future. This is the real danger for SEO professionals.

Nowadays, it is difficult to get high ranking without relevant, unique content. But it is possible. In my opinion, this fact will be change. The relevant, unique content will become the main factor of SEO success. This is a type of convergence: convergence between SEO business and journalism. Too incredible? Yes, it is. The present is also incredible – from the view of the past. We will see it.