Search Engine Marketing - "Ethical" Search Engine Optimization Exposed

What do you mean by “ethical”? Ethical is normally considered “the right thing” or morally correct. Ethical is your conscience who says ‘yes’. In this context, what is ethical SEO? Frankly speaking there is no such term in the correct sense of its meaning. SEO is a method by which a website ranking can be improved by making it more visible and acceptable to the search engines.

Basically speaking, all the SEO methods that fall into the category of ‘acceptable by the search engines’ are ‘ethical SEO’. Those which are not acceptable by the search engines, by default, become unethical SEO methods.

Search engine optimization is supposed to promote your website by giving it a higher ranking. By using a search engine friendly website you will increase your ranking and get more traffic and sales as a result. Hence, all the tricks that succeed in this task are called ‘ethical SEO’ while those which fail are branded as opposite.

It is often seen that in order to get the required results, the SEO experts adopt methods such as hidden texts, doorway pages and keywords stuffing.

These are definitely backdoor methods, which can never be described as ‘ethical. Yet, that is what they are called – for the sole reason that they have been accepted by the search engines and hence they work.

Don’t be fooled by SEO companies who use dirty tricks and tactics when optimizing your web site. The search engines will penalize or even ban your web site for using such methods.

That way, you will need to understand that the term ‘ethical SEO’ is not really about ethics. You would rather call it search-engine approved method. Once, you understand the term, you will also understand that ethics is not really the criteria that makes things work. Hence, the ‘ethical search optimization’ term is basically an oxymoron!

To Your Success!

SEO is a Thought Process

SEO is a thought process of using specific search marketing tools and principles for creating a successful business. Of all the Internet marketing techniques around, Search Engine Optimization or SEO is the most important to the success of your online business. In the search engine marketing world, there has been considerable debate recently on how critical on-going SEO is.

Improved search engine rank is highly unlikely to occur without a comprehensive SEO optimization strategy. My belief is that SEO optimization is the most important component to promoting your web site. SEO Optimization is the art and science of tweaking your web presence to maximize your Search Engine Rankings to drive customers to your website. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense. As those in the business of SEO optimization have discovered, keywords and keyword phrases that seemed to work yesterday may not work today.

There are common sense SEO optimization techniques you can do for both on-page and off-page search engine optimization that can help you get a good start. By reading case studies on SEO optimization, you'll learn how link popularity and optimized content like press releases can affect your positioning. Many webmasters know that the wording within a website address is important when it comes to getting your Web Site SEO Keywords right. For maximum impact, integrate your primary SEO keywords into all marketing and promotions activities. Include your SEO keywords in the headline and sub-headline. An alternate angle to look at the price of SEO is to look at it from an investment standpoint. Free services do not do as well with SEO Optimization as your own domain name.

Remember the SEO keywords rule: SEO is possible if your keyword phrase has less than 5 million results in Google. Selection of the proper SEO keywords is critical to the success of the entire SEO process. Once the level of competition is understood, appropriate strategies are decided upon to reach first page ranking for up to 8 major SEO keywords. SEO keywords are the most difficult to achieve high ranking on because you are competing against all the top experts.

Unfortunately the more SEO keywords you have on your page the more traffic you are likely to draw but it is likely to be just surfers not real buyers. Analyse and select the SEO keywords that will bring more visitors and increase the popularity of your website.

Before the introduction of SEO tools, SEO process was rather difficult. For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. When you are working hard to climb the search engine ranking ladder, what could be better than a collection of quick and easy online SEO tools. Many websites offer many types of SEO tools. But just take heed: Many SEO tool vendors sell software which has been outdated and rendered useless by improving search technology.

SEO is more than just a list of tasks. SEO is not just alive, but is becoming more crucial as universal search results go by the wayside. Organic SEO is all about making the linking structures from the content that has been written. The inherent benefit of SEO is that clicks are free and the click potential is almost double that of PPC.