Lucrative SEO - Key Steps to SEO

Seo is one of the most important things you can do online to get the free search engine traffic you hear so much about. Of course it isn’t really free, because you generally have to spend money to get it to work – to get to the top listings. And I am not talking about just ppc – I am talking about natural search engine results and organic search engine results – it takes a lot of work, and either you do the work yourself, or you hire someone to do it – and both of those options costs money.

Unless of course you don’t think your time is worth money. Mine is worth $75 per hour as of this writing (4-11-07) and it goes up every month – so if I spend an hour on seo, then it has cost me an hour. And if I pay anybody that thinks to do it, I am probably going to spend $75 per hour. Unless I get someone to just do the work for me, then it is $30 an hour. Do you see where I am going with this?

Seo isn’t free.

So now that we have established that, what are the keys to good seo?

1) On-page seo. That means your keywords in your title, description, keyword tag, and in your content. And no black hat stuff- do not do anything unethical in your seo, you will get caught and banned.

2) Off-page seo. This is inbound linking strategy. I like to use article marketing for this – just vary up the text on your text anchor links so that it doesn’t look like spam. And if you have a site that has good rankings already, only get one new link per week.

If you have a site that is just getting started – the more the merrier.

Seo Service And Web Development

What an Internet user may not be aware of is that every time they enter a keyword search phrase on a search engine like Google, Yahoo or MSN, there are hundreds of thousands of websites competing for this keyword phrase. Its there for imperative to do everything possible to get web pages listed within the top 20 twenty results, this is the first 2 pages displayed by the search engines, as a general rule of thumb 10 websites are listed on each page generated by the search engines. Internet user may not be aware of it, but every time they look at the results page after conducting a web search, they will show a tendency to visit only the websites listed on the first two pages.

Because user traffic is essential in the success of a website, many website owners and web development specialists who are serious about doing business on the Internet will do everything they can do to get top rankings in search engines. The most effective strategy in achieving this is by submitting the website to search engine optimisation (SEO), and usually by hiring an SEO firm to do the SEO service for them.

How does an SEO firm carry out the SEO services that it offers? SEO services are always two-fold, and these two sides always go hand in hand. One side involves on-page SEO, while the other deals with off-page SEO.

When we speak of on-page SEO services, we are talking about how an SEO firm would optimise the content of the website itself. The articles on the website are written in such a way that they contain the keywords relevant to what the website is all about. The keywords are also imbedded in the alt tags and the meta-tags used in coding the website. Keywords are important because these are among the components that search engines look for when they read a website.

Off-page SEO services, on the other hand, involve link building. Search engines also judge how relevant a website is to certain set of keywords entered by a user based on the links that a webpage contains pertaining to those keywords, as well as the quality of those links. In order to attain this, SEO firms work on link building and link exchanges for the websites that they developing.

Because of the tightness of the competition on the Internet for top search engine rankings, SEO services are in demand and running an SEO firm is turning out to be a very lucrative business. An SEO firm can easily promise top rankings for any client’s website; the question is: Would the SEO firm be able to deliver it?

A website owner should always be careful in picking an SEO firm that will perform the SEO services that he requires. Track record and reliability are the necessary qualities that all SEO firms must have. Choosing the right SEO firm to conduct the needed SEO services can make or break the success of a website.