SEO Copywriting – Finding A Happy Balance

Perhaps the hardest type of copy to write is SEO copy. SEO is an acronym for search engine optimized content. This simply means that your article has been decorated with keywords that the search engines will include in their algorithms as they index your page.

Sadly a lot of SEO copywriting is not very charming for humans to read. That is because most people think that the key word has to be repeated again and again in order for the page to rise to the top of the search engines. In fact this SEO technique is called keyword stuffing and many search engines will now penalize you for it. Unfriendly garbled copy that is ridden with too many of the same words can make visitors to your site think you are illiterate as copy with too much SEO looks like a moron wrote it.

Remember that the goal of effective SEO writing is to not only to improve your searchability and search engine rankings but also to lure customers to your site. The last thing you want your carefully written SEO coy to do is turn your visitor off your web page because they are grossed out by your blatant attempts at marketing. However this is precisely what happens when people click on a site that is filled badly written SEO articles that are strewn the keywords. Even worse, this type of a hard sell is because it makes you look greedy and desperate for business.

The key is to find a happy balance between copywriting for people and copywriting for the search engines while creating your website content. This is a talent that not too many people have in which case you might have to hire a professional SEO writer to ease your path for you when it comes to content.

Organic SEO Versus PPC (Pay Per Click) Advertising - Part 1

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon an internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refers to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

* With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
* Organic SEO needs to be coupled with link building campaigns, regular content updates, article submissions, directory submissions etc. to get desired results.
* The cost of organic SEO driven campaigns is quite high can range any where from 500$ to 5000$ or even more depending on the competition the theme is facing.
* There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not dishearten you, as once the SEO campaign hit the first page of Google / Yahoo / MSN , the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

* 80% Searcher on the web use the organic search results to locate information on the web.
* The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid resource of what he was trying to locate.
* SEO campaigns are relatively easy and less expensive to maintain once you have achieved that relevancy with the search engines .

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned...