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Wednesday, June 27, 2007

2 Engine Home Internet Business Strategy - SEO Pages, SEO Articles

Because the whole internet works by the information, one proven strategy is to respond the search engine behaviour of the surfers. Bookmark this page, press Ctrl+D.

1. Write The Home Internet Business SEO Pages To The Readers, Not To The Search Engines

The buyer of the home internet business site is always a human being, not the search engine. For this reason the copy and look of the SEO page is more important than the search engine optimization, so the keywords should be somehow invisible.

To get enough power for the home internet business marketing, it is recommended to use about 10 keyphrases, which all include separate keywords and keyword combinations. This is the strategy to reach effectively more market niches.

So SEO is ONLY a technical aid to get high search engine rankings and more targeted visitors. It is important but what happens to the visitor is even more important.

It is realistic to select keywords with around 1.000 searches per month. Just for testing purposes, some 30 or 40.000 keywords can be included, but not as a main keywords.

The home internet business keyword research should also include the research of the top 5 pages on the result pages. If the on-page SEO is poor and the number and the quality of links are low, the chances to beat the top page increases.

2. Write Interesting SEO Articles.

Home internet business SEO articles will be written along the same principles than the SEO pages above. The SEO article must use the same keywords than the SEO page to get the highly targeted traffic.

The home internet businessSEO article can also use the same core keyword connected with slightly different, new keyword to be able to enter into the new niche market.

The SEO article has a great power in pre-selling the idea of the home internet business landing page, to tease the reader and to increase the interest. It also works as a brand building weapon, it is a writer`s voice, 100 % unique. Readers like this and search engines like this.

The traffic building power of the home internet business SEO article comes from the directory submissions, they bring a huge number of links, visitors and help to increase the search engine ranking of the landing page. Both short and long term.

Using the SEO strategy in home internet business is a killer strategy. It has so many amazing benefits, that you better try it!

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What Does A SEO Expert Actually Do?

Everybody claims to be a Search Engine Optimization Expert these days, but what do SEO experts actually do? There are two parts to Search Engine Optimization, the on page modifications and the off page modifications.

On Page Search Engine Optimization:

A lot of on page SEO can easily be done by a web designer. SEO experts will often charge to optimize your pages even if they are already optimized. If you plan on hiring a web designer and a SEO expert for your website, make sure you you don’t pay for something that is already done.

If your pages aren’t optimized, a SEO expert will go over your code and clean it up when necessary. This includes checking the site navigation to ensure that it’s both user and search engine friendly as well and checking your content for proper keyword saturation and optimizing meta tags. It is important your website is targeted towards several keywords. A SEO expert will help you choose proper keywords to target your ideal audience.

Off Page Search Engine Optimization:

Off page SEO is just as important as on page SEO. A good SEO expert will help you setup backlinks to boost your Google PageRank and submit the website to directories and social networks on your behalf.

Unfortunately hiring a SEO Expert is risky because its difficult to judge how effectively the service has increased traffic to your webiste. If you understand the proper use of keywords, the title tag, meta tags, file naming, back links and article submission you don’t need to hire a SEO Expert to make the chances for you.

An important thing to remember about Search Engine Optimization is that it’s not a five minute job, but it’s not rocket science either. There aren’t any “secrets” or million dollar tricks to optimizing your site. If you optimize your website and continually post excellent content the search engines will drive traffic for you.

Ideally, if you already have a knowledgeable web designer or if you are the web master, it would be a good idea to hire a SEO Expert to review your site and develop a plan of action. Normally this is cheaper and it will give you a better idea of exactly what you need to do to naturally increase your search engine traffic.

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