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Wednesday, July 18, 2007

Beware of Black Hat SEO Companies

Since the dawn of the internet, seo and internet marketing has been a very powerful tool for business to reach a global audience. With the rising competition seo companies who have looked at gaining quick results opted for black hat seo techniques, but the big question remains:

Q. Are these Black Hat SEO Techniques here to last?
A. The Answer is No.

Technologies are being upgraded on a day to day basis and search engine giants such as Google / Yahoo / MSN are finding new ways to cut the clutter of spam websites. The day is not far when the websites that try and spam their way out high SERPS will find themselves out of the search engine results.

So now the point is that are you looking at a scenario where you want your website to be banned from search engines?

I am sure your answers is no as well.

So try and stay away from seo company that follow seo techniques that can get you into such troubles, and are capable of getting you black listed from search engines.

Listed Below are some things that you should ensure that your seo company in not indulging in:

1. Hidden Content: Many SEO companies put a lot of keywords in a paragraph and hide these content through CSS or other html tags.
2. Meta Keyword Stuffing: Keywords are repeatedly used in the meta tags of create unnecessary focus on a theme.
3. Doorway or Gateway Pages: Pages which are designed with very high keyword density which are not designed for visitors but for search engines and the visitors are eventually redirected to another page.
4. Link Farming : Unethical Link building techniques are used to generate large number of links using networks and link farms.

This is an Effort to create awareness of Black Hat SEO and its implications.

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