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Friday, June 15, 2007

Top 10 tips for SME SEO

Put in its most simple form, search engine optimization, or SEO, involves applying techniques to make both your website and its content, detectable, and relevant to search engines, search engine spiders, and the human users of search engines.

As with all IT related subject matter SEO is full of three letter acronyms; if you are anything like me reading SEO forums can sometimes make you wonder if you are reading good advice or reading the spider code itself! Coming back to the fundamentals though, SEO that achieves results is grounded on some basic simple principles. Get them right and you are on your way to a good ranking – get bogged down in the acronyms and you might not even get off the starting blocks.

If you can cut through the crap, the SEO forums have proven very useful in my aim to improve my site’s search engine rankings, and ultimately get the coveted No1 spot. This said I can all too easily end up getting bogged down in the next latest and greatest technique, ROI or sandbox???

One thing I regularly have to employ in my business life is focus – and in SEO nothing is different. At the heart of search engine optimization is a widely used set of basic principles: keyword phrase optimised content, good website design, sensible use and choice of Meta tags, and simple navigation. Of course I know there is a whole lot more to SEO than this but these are the essentials; all the other addons are just that!

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CHML Organizator of Chml Srucnoc SEO Contest

What is CHML ?

CHML is the name of a Romanian brand involved in the developing software industry. They also have online activity offering free web hosting and trustful web design services.

What is a SEO contest?

As any other contest SEO contests target achieving something. Seo contests are organized in order to get the 1st position in search engines, especially Google.

Why CHML srucnoc ? CHML organizes this seo contest and they consider it worths to include their brand name in the keyword phrase. SRUCNOT is the form of CONCURS word written from right to left, and concurs means contest in Romanian language. So you can say srucnoc is actually tsetnoc :) They have chosen this phrase in order to satisfy the equality requested by this kind of contests. As at the moment of starting the contest, Google has no results for searching: CHML srucnoc . Also as a lot of seo will be used, it's more likely not to interfere with normal searches, because nobody searches those words without having a sense.

When will CHML contest take place? CHML seo contest for chml srucnoc has started on 20th of August and will end up in 20th of December, right before Christmas :)

Are there any prizes?

Of course, as any other contest has... CHML offers prizes to all top 10 pages in Google listings for CHML srucnoc on 20th of December. You can see the prizes list on CHML srucnoc prizes.

Will it be a fair CHML contest? Well, this is a hard question. As seo is a grey art it's kind of hard to set some rules. As Google has developed some great search algorithms we hope they'll be a good judge. We prefer white hat seo than black hat seo. CHML srucnoc will be a good experience for all webmasters who participate to the contest.

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