Search Engine Optimization: The Advertising Bargain of the Century

Yes, in this case the hype is true, search engine optimization (SEO) is the advertising bargain of the century. SEO is the process of tweaking and positioning websites so that they rank well in the search engines. And as most website owners know, if their website does not appear on the first two or three pages of search engine results pages (SERPS), then their website is not being found by prospective clients searching for their products and services. SEO is such a great bargain for a number of reasons.

SEO, the gift that keeps on giving.

The benefits of SEO continue long after SEO services have been commissioned. Traditional advertising is like buying a plane ticket: once you’ve gone on your trip, the benefits have been used up. SEO, on the other hand, is like buying a car: it will keep on transporting you long after it has been paid for. That said, for most markets, once the initial SEO campaign has been implemented, good SEO requires a certain amount of upkeep. In this way, of course, SEO also resembles owning a car.

I want it now!

Unlike traditional advertising, which builds brand awareness and may eventually lead to more sales, SEO targets prospective customers who are actively searching for your products and services. They are using the search engines to find you! But is your website ready to be found?

“Half the money I spend on advertising is wasted. The trouble is, I don't know which half.”

SEO Contests a New Effective Way of Internet Marketing

First, let me explain you what an SEO contest is. An SEO contest is a contest where every webmaster can build a website or page about a special keyword. There must be no results in the targeted search engine for that keyword or keyphrase. So most contests have not existing words in them or have the site name of the sponsor in the keyphrase. Like the pvmultimedia seo contest. Where you need to rank number 1 in Google for the keyphrase pvmultimedia seo contest. And when you become number one in Google or another search engine and you stay at that spot until the end of the contest you win the main price. Normally thousands of dollars.

But how can a simple seo contest sponsor make profits from such a contest if it costs that much? That will be explained in this article.

The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO's because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. So you're brand gets big attention for a long time.

Also, most contests contain the main keywords or the site name or the sponsor of the contest. Like the pvmultimedia seo contest. The sponsor is pvmultimedia. The contest is already going for a month and there are allready over 200.000 pages who promote the name pvmultimedia. So when you start an SEO contest you will be known in the whole webmaster world. Also a lot of contests like the pvmultimedia seo contest have they're main keywords in them. In the pvmultimedia seo contest the keyphrase is pvmultimedia seo contest to rank in Google at the first spot. But pvmultimedia.nl is a website who offers SEO services, so the participants are not only promoting the main sponsor but also the main keyphrase of that sponsor.

In most contests there are rules. A common used rule is that you have to place a link back to the sponsor of the contest. So in the pvmultimedia seo contest you have to place a link back to pvmultimedia seo contest with the text seo contest. But every participant has been optimizing their website for the keyphrase pvmultimedia seo contest. That keyphrase contains the words seo contest. So every backlink from a participating page is a high value backlink! And if there are 200,000 participating websites, it makes the sponsor a huge jump in the serps and lots of traffic and....MONEY!