SEO Firms And SEO Technology

Owning an SEO Firm I face challenges every day. The biggest of them all is not getting my clients placed well on the search engines but the SEO technology itself. With the ever growing trend of Search engines, SEO firms face a continuous necessity to keep themselves update with the SEO Technology. Major Search engines like Google change their algorithm every other day. A few years ago, Meta tags were the key factor but currently it’s the Content. With plenty of people spamming content on the internet, Google faces the challenge of providing genuine information to its users. This will require Google to do a complete algorithm change in the near future.

What happens then? Keeping in pace with the SEO Technology is the first most important decision any SEO firm must take. This involves a lot of Education, Research, and immense development. Internet is one of the most lucrative industries with changes happening every minute. SEO Firms alone face a challenge which is never ending.

When choosing an SEO firm for your Website, Make sure that they have a good track record of at least 3-4 years. Interest in learning and patience is required on your side. SEO Results are not achieved overnight. It takes Weeks, Months and sometimes years. Patience is something which is essential on your side. Do your ground works well before you choose any SEO firm for your Website optimization and make sure that they stay educated on SEO technology. Interview them and convince yourself before you are giving out any written order and ask for a Money back guarantee if they don’t achieve the results.

Off Page SEO

Off page SEO accounts for probably 90% of all the search engine optimization you might do online. On page optimization accounts for the balance. Now, do not think that because off page accounts for maybe 90% that you can skip the on page SEO. Very much the opposite. You see, on page SEO is like the foundation of your house. It is only 10%, but you cannot have a house without it.

So how do you do off page SEO?

Well, the better question would be, what is off page SEO, right? Well, off page SEO is all the search engine optimization you do that is not on the web page itself, hence…off page.

The most important part of off page SEO is that of generating back links to your web site.

Why? Search engines generally tend to believe that the number and quantity of back links to your web site proxies for the importance of your web site. So if you have more back links (inbound links) to your web site and they are of a higher quality, then your web site should rank higher in the search engines.

So what is quality? A back link has more quality if it comes from a web page that is related to the keyword which is associated with your link and your web page. It has more quality if it comes from a web page that itself is recognized as having importance, or higher page ranking.

So the bottom line is that you need to get quality back links to your web pages.