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Friday, June 22, 2007

SEO Potential

SEO Potential is the possibility that your web site can gain a certain level of search engine optimization. So what can you do to improve your SEO potential?

To improve your SEO potential, obtain high-quality incoming links: Get yourself listed in a directory related to your industry, even if you have to pay for it. People interested in products or services in your industry will consult such directories, which could in turn drive traffic to your site. To improve your SEO potential, don’t use “click here” in your links: Instead of using a generic term like “click here” to indicate a link, employ one of your keywords. Remember: The more you use your keywords the better your ranking will be.

Remember that employing these tips is not a one-shot deal. Each time you update your site, make sure you run through these steps again to ensure that your site’s ranking stays fresh. There are companies who will offer to improve your SEO potential, but tread there carefully. Many SEO companies (or, SEOs for short) will legitimately provide useful services to website owners, including writing attention-grabbing copy to providing advice on the best way to organize a site’s architecture and tips on how to submit your site to some of the relevant directories. Some SEOs, however, will use overly aggressive marketing schemes and manipulation of search engine rankings to improve your presence. So, how do you tell the good ones from the bad?

Improving your SEO potential can be an easy task, but it bears some research at first.

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