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Tuesday, June 19, 2007

SEO Keyword Tags - What Do You Need Them For?

When it comes to search engine optimization, keyword tags are practically important. For one, SEO keyword tags are one of the reasons that can propel or pull your website down to the bottom list in a certain key phrase. Therefore, it is very much needed that a webmaster or any SEO specialist can learn its importance in a website.

A lot of SEO professionals nowadays would argue that SEO keyword tags are really no longer needed, with the presence of so many Flash sites. Nevertheless, it should be noted that these tags, along with other meta tags, are the very first information that the spider can notice every time it crawls your site. If title tags serves as your site's caption, then your SEO keyword tags give the overall scope of the information contained in your website.

When it comes to the relevancy of the website to a certain searched key phrase, SEO keyword tags also come in handy. Remember, these tags are actually hidden from the visitors; they are only made for the different search engine spiders to crawl. SEO keyword tags are used to measure the keyword density of the site, which then evaluates the relevancy of the site's content to the overall theme of the webpage.

For example, your site is all about sleeping disorders. If you have a keyword tag “sleep apnea,” Google’s spider will eventually check the site’s content for such phrase and measure its density. If the density is high, then you will probably find your site among the top list should anyone should search for the term “sleep apnea.”

Sometimes the logic of SEO keyword tags may be hard to comprehend, and oftentimes neglected. Yet, always keep in mind that in the world of SEO, everything related to search engine rankings counts, even these few words.

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