Search Engine Optimization – Introduction to Search Engine Optimization

There are scores of ways to conduct SEO, as with anything some are better and provide more adequate results than other forms. Here, I will provide you a simple introduction to Search Engine Optimization ideas that will give you an overview of understanding the importance of SEO.

SEO basically is an advertising tool for your website. It providers a user a simple way of locating the information they seek on the Internet. Keywords tags play an important, vital role in SEO. As with meeting someone, a first impression can be the only one you have.

Keywords serve as your first impression, perfect making the best. Use the keywords in the title tag, in links that point to a page, place keywords in visible text that is spread throughout the link, try to ensure you have link popularity as well as pagerank of pages (especially important on Google) and finally combine keywords in heading tags H1, H2 and H3.

The placement in keywords linking from one page to an inner page serves an important role in SEO as well as the placement of punch line at the top of the pages. SEO is a guaranteed way of improving the quality of the page’s search listing which in return provides more users selecting that page.

Great copywriting with descriptive and interesting titles provide better quality SEO. Another important notion to mention is to minimize the use of hyphens in your description, it tends to look that spam and will discourage visitors to view your site.